Precious Adokiye Omuku (PhD)


Popular music has strongly gained acceptance across the varied ethnicity of Nigeria as more people clamour for it irrespective of their cultural background. Music and politics are one of the most common activities generally shared among the population in Nigeria. Popular music in Nigeria is intricately interwoven with development issues and if properly channelled can be a dynamic and highly charged force that influences the politics in Nigeria. Popular music can easily be used to create political inclusion as the fan base of popular music artists cuts across various ethnic and political divides. As can be seen with a 25-year-old popular music artiste, Naira Marley who started the "Marlian” brand in 2019 which has now grown beyond just a brand but now a lifestyle among the Nigerian youth populace. The followers of this popular music artiste now identify themselves as “Marlians” and distinguish themselves from other Nigerians therefore, creating a unique identity for themselves across Nigeria. This could be the beginning of a political movement if the artiste gives his support to any political party, as his followers are bound to do the same. It also provides the basis that popular music can be used for political inclusion in Nigeria. Thus, the author seeks to determine how popular music can help create an avenue for political inclusion in Nigeria.

Keywords: Popular Music, Political Inclusion, Development, Music Artiste.

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