IMPACT OF ARTIFICIAL INTELLIGENCE ON BUSINESS EDUCATION CURRICULUM DEVELOPMENT AND MANAGEMENT IN UNIVERSITIES IN NORTH EASTERN, NIGERIA

Abdulmutallib U. Baraya, Agatha Samson, Ladi D. Sabo

Abstract


This study determined the impact of Artificial Intelligence (AI) on Business Education curriculum development and management in universities within North-eastern, Nigeria. The study was conducted within North eastern Nigeria. The study employed a cross-sectional research design, the population of the study comprised 149 business educators. The study employed the use of census sampling technique; hence, total population was used. Structured questionnaire was used as the instrument for data collection which was validated by experts. The reliability of the instrument obtained was 0.82. Data was analyzed using simple linear regression. The findings revealed that AI personalized learning, improved efficiency and enhanced engagement influences Business education curriculum development and management in universities. The study concludes that AI can improve educational outcomes when it is integrated, implemented and managed with efficiency, transparency and ethical considerations into the business education curriculum. It therefore, recommended that Business educators should ensure maximization of AI personalized learning and minimize its drawbacks through the development of AI literacy, further harness AI improved efficiency and potential on fairness, trust, and integrity to enhance curriculum development and improve universities students’ performance. Also, Business educators should enhance engagement on AI powered interactive content and simulations, and ensure it is designed to promote equity, inclusivity and accountability for AI-driven curriculum development and management in the university settings.

Keywords: Impact, Artificial Intelligence, Curriculum Development, Business Education


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