DIGITAL LEARNING PLATFORMS ARTIFICIAL INTELLIGENCE AND SOCIAL MEDIA TOOLS AS CORRELATE OF ENTREPRENEURSHIP EDUCATION AMONG BUSINESS EDUCATION STUDENTS

Abstract

The increasing digitalization of business activities has created the need for entrepreneurship education to incorporate technology-enabled learning approaches. This study examined the relationship between digital learning platforms, artificial intelligence, and social media/digital marketing tools and entrepreneurship education among Business Education students in Colleges of Education in Benue State, Nigeria. The study adopted a descriptive survey design. The population comprised 650 Business Education students drawn from the Colleges of Education in Oju and Katsina-Ala. Using Yamane's formula, a sample size of 250 students was selected through stratified random sampling. Data were collected using a structured questionnaire titled New Technologies and Entrepreneurship Education Questionnaire (NTEEQ). The instrument was validated by experts in Business Education and Educational Technology and yielded a Cronbach Alpha reliability coefficient of 0.817. Data were analyzed using mean, standard deviation, and multiple regression analysis. Findings revealed significant positive relationships between digital learning platforms (β = 0.256, p < .05), artificial intelligence (β = 0.198, p < .05), social media/digital marketing tools (β = 0.317, p < .05), and entrepreneurship education. Social media and digital marketing tools showed the strongest relationship with entrepreneurship education. The study concludes that technology-enabled learning tools are important factors associated with improved entrepreneurship education outcomes among Business Education students. The study recommends that Colleges of Education integrate technology-driven entrepreneurial learning activities into instructional delivery and strengthen students' exposure to practical digital business tools.