LEVERAGING TECHNOLOGY TO ENHANCE BUSINESS AND ENTREPRENEURSHIP EDUCATION: STRATEGIES FOR CURRICULUM DEVELOPMENT AND IMPLEMENTATION

Abstract

With technological advancements reshaping the modern business world, entrepreneurs and business professionals now face both fresh prospects and significant hurdles. As a result, business and entrepreneurship education must evolve to meet these new demands. To prepare students for success in this dynamic environment, business and entrepreneurship education must adapt and leverage technology to enhance learning outcomes and foster innovation. This study explored effective strategies for using technology to enhance business and entrepreneurship education, with a focus on curriculum development and effective implementation. The study concluded that leveraging technology to enhance business and entrepreneurship education is crucial for preparing students for success in the digital economy. By integrating emerging technologies and digital skills into curricula, educators can create immersive, interactive, and personalized learning experiences that foster innovation and entrepreneurship. The study recommended that educators should incorporate emerging technologies, such as artificial intelligence, blockchain and data analytics amongst others into business and entrepreneurship curricula and ensure students have the necessary digital skills to succeed in the digital economy.