EQUIPPING ENTREPRENEURS FOR THE DIGITAL ECONOMY: RETHINKING CURRICULUM CONTENT AND DELIVERY IN BUSINESS EDUCATION

Abstract

As the global economy becomes increasingly digital, equipping future entrepreneurs with relevant knowledge, skills, and digital competencies has become essential. This paper uses a thematic literature review to examine how business education curricula can better respond to the demands of the digital economy. It explores the integration of digital entrepreneurship, e-commerce, fintech, innovation management, and digital marketing into curriculum content, alongside shifts in delivery methods such as blended learning, virtual simulations, and project-based learning. These approaches aim to strengthen students’ practical engagement and creative problem-solving. Findings show growing awareness of the need for reform, yet implementation remains slow in many institutions because of limited technological infrastructure, inadequate faculty training, and rigid academic structures. The paper advocates a competency-based, flexible, and technology-driven curriculum model that builds innovation, adaptability, and resilience. Rethinking both content and delivery in business education is necessary to prepare entrepreneurs who can thrive in a fast-changing digital economy. Strategic recommendations are offered for curriculum developers, educational policymakers, and institutional leaders.