ASSESSING THE EFFECTIVENESS OF AI-POWERED BUSINESS EDUCATION PROGRAMME ON STUDENTS LEARNING OUTCOMES IN RIVERS STATE UNIVERSITIES

Abstract

The purpose of the study was to assess the effectiveness of AI-Powered Business Education Programme on Students Learning Outcomes in Rivers State Universities. Two specific objectives, two research questions and two null hypothesis guided the study. The Population of the study consist of 41 Business Educators. The Entire population was studied as a sample size because, the population was manageable. A self-structured questionnaire titled” Assessing Effectiveness Of AI-Powered Business Education on students Learning outcomes Questionnaire (A E AI B E S L O Q), structured on a 4 – Point rating scale was the main instrument for data collection. The instrument was validated by three experts, One in Measurement and Evaluation and two in Business Education department, all from Faculty of Education, Rivers State University. The reliability of the instrument was established through test re-test method which yielded co-efficient of 0.89. Mean and standard deviation were used to answer research questions, while t-test was used to testy the null hypothesis at 0.05 level of significance. The findings of the study revealed that the use of natural language processing tools in AI-Powered Business Education programme significantly enhance students learning experience to a high extent, and that the use of virtual learning environment has the potential to revolutionize students learning outcomes to a high extent. Based on the findings, it was recommended amongst others that Rivers State Universities should invest in virtual learning environment to improve accessibility to Business Education. This can be achieved by developing robust online platforms that provide flexible Learning opportunities and enable student engage with instructors remotely.