SOCIAL MEDIA PLATFORMS AND ACADEMIC EXCELLENCE OF OFFICE TECHNOLOGY AND MANAGEMENT (OTM) STUDENTS IN SOUTH-EASTERN NIGERIA POLYTECHNICS

Paul V.S. Mgbeafulike (Ph.D), Euphemia Nkiruka Onyeneke (Ph.D)

Abstract


The study examined social media platforms and academic excellence of Office Technology and Management (OTM) students in South-East Nigeria Polytechnics. Three research questions and three hypotheses were developed to guide the study using descriptive survey research design. Multistage sampling was used to select 168 HND II students of Office Technology and Management from three federal Polytechnics from Anambra, Ebonyi and Imo States. The instrument for data collection was a structured questionnaire developed by the researcher, face-validated by three experts. Cronbach Alpha reliability technique was used to ascertain the reliability of the instrument which yielded a coefficient of 0.937. Data were collected using personal contact approach. Out of the 168 copies of questionnaire administered to the OTM students, 155 were retrieved and used for the study. Data were analyzed using mean, standard deviation and t-test statistics. The results of the study showed that the major social media platforms mostly utilized for academic activities by students are YouTube, WhatsApp, Facebook, Messenger, Skype and Google+ among others. The study in addition identified 15 items as influences of social media usage on academic excellence and 9 constraining factors associated with the use of social platforms for academic activities by OTM students. The results of the hypotheses tested showed no significant (p < 0.05) differences in the mean ratings of male and female HND II students of OTM on the three null hypotheses tested. The study therfore reccomended that school management should frequently organize conference, symposium and discussion forums for students on further positive engagement of social media platforms for academic gains.

Keywords:Social Media, Academic Excellence, OTM, Polytechnics, South East.


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