ADOPTING GOOD BUSINESS ETHICAL PRACTICES TO ENHANCE CUSTOMER PATRONAGE

Abstract

The study identified the ways good business ethics can enhance customers' patronage. In carrying out the research, a survey design was used. Four research questions aided the study. The population of the study consisted of 57 business educators in Akanu Ibiam Federal Polytechnic, Unwana. The entire population was studied because it was manageable. The instrument of the study covered areas relating to good business ethics, service efficiency and customer satisfaction. The instruments were validated by three experts in business education department in Ebonyi State University Abakaliki. Data for the study were collected by personal contact and the help of three research assistants. The data were analysed using mean statistics and standard deviation. The result showed that good business ethics is sine qua non to enhanced customer patronage and that it improves service efficiency of business and brings about customer satisfaction. Therefore the study recommended among others thatbusinesses should revisit their value system and ensure that ethical issues are entrenched and given attention to because the positive attributes that a business is identified with distinguish it from its competitors.